The ability to build relationships and trust with clients, with the community, and with other professionals is key to your success. The person with the power to cultivate these relationships should not be stuck in an office behind a desk.
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Dedicating time for your marketing person to get out in the community and talk to people is imperative to getting new clients. When Christina Durington, the Director of Community Outreach for the Law Firm of Christopher W. Dumm, had time to get out and engage in conversations with the local community, she learned that there was a lot of misinformation and confusion around Medicaid qualifications. She was also surprised to learn that hospitals and healthcare facilities were unaware of the work that her firm does to help clients navigate the Medicaid process. In her first day out, Christina discovered multiple opportunities to create programming and content that added value to hospitals and other service providers that they could partner with to help their community. From the questions she was being asked, she also gathered an endless list of topics and ideas for blog posts and other content that would be valuable to potential clients and partners.What you’ll learn in this episode:
- How systems and processes help create more referral sources
- Why your marketing needs to be adaptable
- How to step up and start the marketing conversation
- What it takes to be a true marketer
- How to build trust and relationships
