How Your CSC is Your Practice's Best Marketing Differentiator

What kind of client experience is your front-of-house staff creating? Attorney John Strohmeyer gives us tips and strategies to create exceptional client experiences that are simple and inexpensive to implement.

John Strohmeyer spent four years working for the Four Seasons Hotels and Resorts between college and law school, so he knows what it takes to create a remarkable client experience.

Attorneys often forget that their client service coordinators and receptionists are an essential part of their sales teams. The client journey begins long before they ever meet the attorney.

Clients are coming to you for solutions. Therefore, helping your clients achieve their primary objective as easily as possible should be the focus of your client experience.

What would a law firm built by the founders of Disney, Four Seasons, Amazon, and Zappos look like? This is the big question that John seeks to answer in his Five Star Counsel podcast.

Your client experience starts as soon as a potential client contacts you. Make sure you’ve hired the right person to be that first point of contact. Giving your clients a roadmap that outlines your process is another simple step you can take to creating a better client experience.


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  • Where you need to shift your thinking around client experience
  • Where to focus on differentiation that will be most impactful
  • Simple ways to enhance your client experience that won’t break your budget
  • What to look for when hiring your Client Services Coordinator
  • What your client really wants from you

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