Having Science on Your Side in Your Referral Strategy

Thank you to LegalEase for sponsoring this episode.

In this episode, Molly speaks with Stacy Brown Randall, the Founder of Growth by Referrals, about the importance of referrals in law firms and how to systematize referral strategies. Stacey talks about how she helps business owners generate referrals naturally without manipulating, incentivizing or even asking. The conversation also covers how to properly thank and nurture referral sources, and how to handle anxiety related to forgetting to thank a referral source. Tune in to learn more about managing and increasing your business referrals.


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Quote of the Show:

“Uncover the Secret to Generating Referrals Without Asking.” – Stacey Brown Randall



    • Referrals make up 80% of clients for many law firms.

    • Providing great services and results to clients is enough to get referrals.

    • The goal is to generate referrals naturally without desperate tactics like begging or using promotional gimmicks.

    • The attorney industry is based on relationships and referrals, making it perfectly positioned for referral generating strategies.

    • Referrals should be mutually beneficial, where both parties are helped and feel like a hero.

    • The psychology and science of referrals can be explored and applied to increase referrals.


Ways to Tune In:



LegalEase Marketing


LegalEase was created by law and marketing professionals for law professionals. We don’t work with toothpaste brands, toy companies, or anything besides law firms. Potential clients go to your firm for a specific legal need, so why not bring your business to a marketing agency that focuses on the specific needs of your firm. At your firm, you put your clients first. At LegalEase, we put you first. Everything we create for you is yours and yours alone.

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