When an attorney opens their own firm, their goal is to practice law. However, they also inherit many other hats including manager, HR coordinator, marketing specialist, financial analyst, and more. Not only is taking on all of these roles untenable, but it is not what lawyers are trained to do. Consulting for law firms can be a savior in this regard. Just as successful start-ups focus on their product and lean on consultants to work out a business model that ensures their master idea makes it to market, so too do attorneys require insight into how best to deliver their skillset. Fostering employee development by honing attorney coaching skills can provide guidance to consultants and ensure that your new firm is set up not only to survive, but to thrive.
Being a Good Lawyer is Not Good Enough
If you watch the Tour de France, you know that it’s not the best cyclist who wins but the best team. Athletes suffering up the slopes of the Alpe d’Huez decide to break from the peloton not upon intuition, but upon insight from their team strategist who has a much wider vantage point from which to make decisions. Lawyers who likewise seek to sprint ahead also need an outside perspective to time their move. Not only is this because of the myriad factors which determine success in the competitive world of law, but because if an attorney wishes to be successful as an attorney, they need to invest their time in being an attorney and nothing else. For other business operations, you have your coach and the rest of your team covering your back.
1. Identify and Strategize
Competitive law firm business development involves more than just attorney coaching. It is also about employing data-driven analysis to ensure you remain on the cutting edge of your field’s development. Identifying and strategizing to hit key performance indicators (KPIs) plays a crucial part as does designing predictable, proven systems that are easily tracked and measured for optimal impact.
2. Communicate a Clear Vision
Articulating a clear vision is another essential aspect of law firm business development. Experts providing consulting for law firms have followed the successes and failures of hundreds of cases. They know how to craft a winning vision, which is important not only to plot the development of your business, but to rid confusion from your team and ensure that everyone is driving your operation forward.
3. Focus on Empowering Your Team
Team empowerment is a final important part of business development for lawyers. Unless your team is as driven as you are, your firm stands no chance of sticking with the leading pack. Targeted attorney coaching furnishes you with the tools to build a thriving, profitable connection between you and your team.
Hiring and Empowering’s 66-Day Law Firm Turnaround Program offers all of this and more. Designed as a masterclass in business development for lawyers, this intensive program sets participants up with consistent cash flow, proven systems, a solid vision, greater confidence, less fear, and best of all: more time.
If consulting for law firms is a subject on your mind, don’t hesitate to book a call with me today to determine if the 66-Day Law Firm Turnaround Program is right for you.