Justin Stivers, CEO of The Probate Law Firm, visits the podcast to talk about having the confidence to create a niche-specific practice.
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In this episode you will learn:
1. Learn the multiple reasons you need to focus and specialize in a niche
2. How to look for business opportunities around your niche
3. Why having a niche creates better referral opportunities
4. When to start focusing on your niche
5. How a clear focus also impacts hiring, on-boarding, and employee training
Get started creating your own niche:
1. Get clear on your goals and what you want
2. Chart your course
3. Make the decision to make the next right move
4. Figure out what will give you an instant win
5. Stop taking cases outside of your niche as soon as it makes sense
