Check in with our blog for the game-changing advice about legal staffing, law firm business development, and all things human resources.
Relationships, whether they be personal or professional, follow similar principles. Nobody builds a friendship or romantic relationship without self accountability, and business relationships are no different. Being able to take responsibility for yourself and your actions is a key component of building trust. Nurturing this skill is essential to personal development, and should likewise be central among your development goals for work.
Life is not exactly peaches and cream at present. The Covid-19 pandemic is showing no signs of going away, social issues continue to sow division across the U.S., inflation is on the up and up (and up and up and up…), gas now costs more than Chanel N°5 (ok, not literally but you get the point), and the closest thing we have to a unifying cause is also the scariest war the world has seen since the 1940s. If in the midst of all this, you notice employee wellbeing in decline, you’re not imagining it. Studies show that wellness at work is hitting new lows, which is why now, more than ever, you need to be brainstorming some great work perks.
Every entrepreneur knows that before you can promote your product, you need to ensure all your T’s are crossed and your I’s are dotted. If your operation isn’t buttoned-up, presenting it to the public will do more damage than good. This is as true of law firm marketing as it is of any other field, which is why improving your firm’s internal processes, developing team members, and increasing productivity is step one.
Once these aspects are locked in, step two is getting out there and getting seen. Here, reviews of attorneys play an essential role. In the present digital age, 92% of customers read reviews before making a purchase. This is as true of those looking for legal services as it is of those making impulse Amazon purchases. Over the past decade, testimonials have become a core element of digital marketing for law firms. Below we explain why.
You’ve probably read a lot about the great resignation and the current trend of waning employee loyalty, and while these topics may inspire fear, history teaches us that leaning into fear is never a sustainable growth strategy. As Tony Robbins, one of the nation’s top life and business strategists, so rightly advises, “focus on where you want to go, not on what you fear” and success will be yours. This has never been truer than in the present.
This Staffing Crisis Ain’t Over: Why It’s Time to Get Creative with Legal Recruiting & Employee Engagement
As Covid-19 numbers decrease and governments begin to tepidly reduce restrictions worldwide, it can be easy to assume that the many issues originating from the pandemic are beginning to ease. This may be true in certain cases, but where the staffing crisis is concerned, it certainly is not. Why? Because the staffing crisis didn’t originate with the pandemic in the first place. Rather, the pandemic simply drove the many extant employee engagement issues into overdrive. While fewer people may be falling ill, no fewer are falling out of love with their jobs…which is why now’s the time to get creative with legal recruiting.
Quality of life is quickly becoming the number one thing top legal talent looks for in a job, which means your employee benefits package has never mattered more. No longer are the best legal minds willing to trade away years of their lives for financial gain. If the Covid-19 pandemic has been good for one thing, it’s been teaching us all that life should not be taken for granted. In the legal recruiting world, this has led to an increased demand for balance, well-being, and work perks. Get on the cutting edge of this trend by ensuring your employee benefits package includes the following.
When It Comes to Legal Staffing, Small Firms MUST Keep Up with Big Law (and We’re NOT Talking About Salary)
Where innovation is concerned, it’s rarely large, unwieldy institutions that lead the charge. In tech, for instance, start-ups drive new ideas while behemoths in the field rely on vast cash reserves to buy out innovation when it grows hot. Think Amazon snapping up Zappos in 2009, or Facebook purchasing Instagram in 2012. In the world of media, the same is true. Condé Nast bought Reddit in 2006. Axel Spring snagged Politico last year. In law, however, this doesn’t happen…and small firms ultimately pay the price. Nowhere is this more evident than where legal staffing is concerned.
In April 2021, nearly 4 million Americans quit their jobs, breaking a 20-year record. At the time, this raised eyebrows…but not yet alarms. Employee loyalty had remained steady throughout the pandemic, and few experts—if any—expected what would follow. In May, a further 3.63 million said adios, followed by 3.87 million in June, more than 4 million in July, 4.27 million in August, and 4.63 million in September. By Halloween, employers were in a panic, desperate to figure out how to stop the bleed. As you probably already know, they failed and—all said and done—nearly 40 million workers gave their notice in 2021. Naturally, everyone is asking if 2022 will be any different.
January is the month of Janus, the Roman god of new beginnings, gates, and transitions. If there were ever a month to plan a leadership retreat aimed at refreshing your firm, then, this is it. Executive team building retreats are like nitrous oxide for an engine: a power boost if used properly, and a liability if not. Ensure yours is the former instead of the latter by taking the following five steps.
January is a month of new beginnings. Indeed, the very word “January” derives from the Latin Januarius mensis meaning ‘month of Janus,’ the Roman god of doors, transitions, and openings. As you start in on 2022, this is the time to assess what’s been going well, what could be going better, and how your firm can best grow in the new year.
If there were any lingering doubts about the role artificial intelligence (AI) is set to play in our futures, Facebook’s abrupt rebranding as “Meta” and subsequent promotion of the “metaverse” put them to rest. Anybody who’s been paying attention knows that AI is poised to revolutionize the world in the same way the internet did decades ago. Presumably, this means that soon you’ll be able to hire a literal clone of yourself to handle that never-shrinking backlog of undone work.
List-making is as much a part of the holidays as mistletoe or mandarins. People everywhere are busy making lists of gifts, lists of New Year’s resolutions, and lists of who’s been naughty and who’s been nice…so why not also make a list of all things your firm needs to do to level up in 2022? After all, the past year has not been easy on small firms, and the only way to avoid a repeat is to plan for strategic change.
SUBSCRIBE TO OUR BLOG
FOLLOW US ON SOCIAL
19751 Mainstreet; Suite 393
Parker, CO 80138