What are you doing during your seasonal slowdown? Every marketplace and virtually every industry experiences a seasonal slowdown at the exact same time, each and every year. In Florida, summer can be slow as many people head up North to avoid the heat. Some industries slow down during the Christmas holidays. The trick is to not only have an awareness of when that is for you (this would require being able to track revenues from past years) but also to proactively prepare for it so you can have a plan in place and come out on top when this traditionally depressing, energy-sucking phase ends.
Over the years we have proudly been able to support law firms across the country in not only weathering the storm, but producing tremendous results despite the conditions. Here are 10 Seasonal Slowdown Strategies you can implement with minimal time, money and trauma.
The Ultimate Seasonal Slowdown Plan
1. Coffee Clutch. Schedule time on your Money Days each week to stop by the offices of your Top 20 Power Partners/referral sources. Just stop by, buy them a cup of coffee, and chat with them. Ask them if there is anything you can do to better serve their clients and them. It is a MUST that you do this in person and be intentional, compassionate and present. Make sure they do 80% of the talking. Keep giving them opportunities to be open and honest. Asking “what else?” is a great way to acknowledge them and continue to hold a space for them to dig a little deeper. This is also a great opportunity to bring a team member along for a training and growth opportunity. The number one best way for a team member to learn is to watch and listen as you interact with clients and power partners.
Stay tuned for Strategy #2!
To get you through your “season” – be it 30, 60 or 90 days – you need a simple, proactive plan. Every marketplace has one, be it winter in Ohio, summer in Florida or Bow and Arrow season in Michigan.
We’d love to hear from those of you that have implemented Seasonal Slowdown Strategies into your practice already. What have you done to proactively plan for your traditional slowdown? Thanks for taking your time to share with us. We very much welcome what has worked for you!
To your continued success,
Molly and Laney