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LegalEase Marketing
mental overwhelm

Billie Tarascio is an entrepreneur who believes in the power of experimentation and deep curiosity when it comes to business. She recommends understanding one’s own risk tolerance before embarking on any experiment, as many may fail. However, those that do succeed can lead to faster progress. She also encourages empowering one’s team with clear roles and goals. Billie acknowledges that finding and building a team is one of the hardest parts of entrepreneurship, and that it may involve a lot of turnover.

Billie also stresses the importance of investing in the people within the company and training them to become their own replacements.


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Quote of the Show:

“Stop Chasing Easy Wins, They Don’t Exist!” – Billie Tarascio



  • It’s important to have a high risk tolerance and be driven by passion for your business.
  • Implementing a low cost, limited scope legal service model and using 100% cloud software can be a successful strategy for growing a law firm.
  • Combining modern technology with traditional law firm business model principles can lead to success in the legal industry.
  • Experimenting and testing new approaches in pricing models, rather than relying on assumptions is important.
  • Technology can be used to make the legal process more efficient, regardless of pricing model.
  • Branding and marketing are important for law firms, and an approachable and polished website can help attract clients.
  • There is power in experimentation and deep curiosity on entrepreneurship, and understanding one’s own risk tolerance.
  • Building a strong leadership team by promoting from within the company and investing in people can lead to successful and intentional growth for a business.


Ways to Tune In:



LegalEase Marketing


LegalEase was created by law and marketing professionals for law professionals. We don’t work with toothpaste brands, toy companies, or anything besides law firms. Potential clients go to your firm for a specific legal need, so why not bring your business to a marketing agency that focuses on the specific needs of your firm. At your firm, you put your clients first. At LegalEase, we put you first. Everything we create for you is yours and yours alone.

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