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Every entrepreneur knows that before you can promote your product, you need to ensure all your T’s are crossed and your I’s are dotted. If your operation isn’t buttoned-up, presenting it to the public will do more damage than good. This is as true of law firm marketing as it is of any other field, which is why improving your firm's internal processes, developing team members, and increasing productivity is step one. Once these aspects are locked in, step two is getting out there and getting seen. Here, reviews of attorneys play an essential role. In the present digital age, 92% of customers read reviews before making a purchase. This is as true of those looking for legal services as it is of those making impulse Amazon purchases. Over the past decade, testimonials have become a core element of digital marketing for law firms. Below we explain why.

Where innovation is concerned, it’s rarely large, unwieldy institutions that lead the charge. In tech, for instance, start-ups drive new ideas while behemoths in the field rely on vast cash reserves to buy out innovation when it grows hot. Think Amazon snapping up Zappos in 2009, or Facebook purchasing Instagram in 2012. In the world of media, the same is true. Condé Nast bought Reddit in 2006. Axel Spring snagged Politico last year. In law, however, this doesn’t happen…and small firms ultimately pay the price. Nowhere is this more evident than where legal staffing is concerned.

January is the month of Janus, the Roman god of new beginnings, gates, and transitions. If there were ever a month to plan a leadership retreat aimed at refreshing your firm, then, this is it. Executive team building retreats are like nitrous oxide for an engine: a power boost if used properly, and a liability if not. Ensure yours is the former instead of the latter by taking the following five steps.

Most small law firms and solo practitioners have year-end goals they’d like to achieve before the fourth quarter comes to a close. While 2021—much like 2020—has forced business owners to continue to adapt to ever-changing social dynamics and, of course, a seemingly endless global pandemic, there is absolutely no reason your firm can’t finish the year strong. When it comes to accomplishing your year-end goals, the following tips will support your firm’s success.

The paralegal profession is evolving at breakneck speed. Only influencers, SEO writers, and a short list of other hyper-modern occupations outpace paralegals in the way the scope of their required skills has grown. To anyone who’s been paying attention, this is no surprise. After all, the term “paralegal” didn’t even exist 50 years ago. Since the profession’s inception, paralegals have rapidly evolved from secretarial workers to the technicians, organizers, and information experts required to keep any top firm running smoothly. Paralegal job training has thus become fundamental.

Law firm marketing and business development are important aspects of your firm's success. Don't just listen to any advice on the matter. Instead, look to data.