Storytelling Value Proposition: A Legal Marketing Strategy That Works

July 18, 2023
Molly McGrath is joined by Jeff Nischwitz, a former lawyer turned coach and consultant, to discuss the importance of storyizing your value proposition. He is the CEO and founder of The Nischwitz Group, a speaking, consulting and coaching company that transforms people and organizations… one story at a time! They emphasize the power of storytelling in connecting with clients and building relationships. Jeff shares an example of a lawyer who transformed her value proposition by telling client stories instead of focusing on her credentials. They also discuss the role of AI in the future of law and how lawyers can embrace it while still maintaining a human touch. The conversation highlights the need for authenticity and vulnerability in communicating your value proposition.

Attorney Referral Marketing Tips for Law Firms

July 11, 2023
Molly McGrath interviews Cassidy Lewis, the CMO at Cooper Hurley Injury Lawyers, about building an attorney referral program. Cassidy shares her expertise in attorney referral marketing and explains the importance of treating attorney referral partners as clients. She discusses the four pillars of their attorney referral program, which include building relationships, making it easy to refer cases, positioning themselves as the go-to personal injury department for other practice areas, and emphasizing their track record and numbers. Cassidy also highlights the significance of systemization and communication in their attorney referral program, as well as the value of marketing to attorneys through targeted publications and events.

Critical Thinking for Lawyers: Smarter Firm Decisions

October 18, 2022
Living in an age of information, we are finding out what we learned might be all wrong. Join in on how I had to learn that quantity doesn't beat quality.

Client Segmentation Strategy for Law Firms That Converts

September 10, 2022
This week I needed to get a tree trimmed at my house because my HOA hates actual nature. So I got a few names, one of which came HIGHLY recommended and after reaching out to them I went on their website. Nothing about tree trimming. I got some follow up from them - nothing about tree trimming.

Reviews of Attorneys Boost Law Firm Marketing Results

March 17, 2022
Every entrepreneur knows that before you can promote your product, you need to ensure all your T’s are crossed and your I’s are dotted. If your operation isn’t buttoned-up, presenting it to the public will do more damage than good. This is as true of law firm marketing as it is of any other field, which is why improving your firm's internal processes, developing team members, and increasing productivity is step one. Once these aspects are locked in, step two is getting out there and getting seen. Here, reviews of attorneys play an essential role. In the present digital age, 92% of customers read reviews before making a purchase. This is as true of those looking for legal services as it is of those making impulse Amazon purchases. Over the past decade, testimonials have become a core element of digital marketing for law firms. Below we explain why.

Law Firm Marketing Strategy: Start With Your Team

May 18, 2021
Jordan Ostroff is an attorney that created the marketing company he couldn’t find when he was looking for help to market his law firm. Jordan is the founder of Legalease Marketing. Now he works with attorneys across the country to create a marketing plan that makes sense to attract their ideal clients. They also build customer relationship management systems (CRMs). In this episode, Jordan teaches us how to get our law firm employees to think like marketers and create a win-win-win for them, the firm, and clients.

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