In this episode, Molly maps out what a community growth coordinator actually does every day.
You’ll learn how to build a law firm referral network around 20 power partners, what a weekly business development scorecard for a law firm should track, how to structure a Monday map and Friday wrap, and how to track referral sources in your CRM so you know exactly which relationships produce cases.
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Quote for the Show: “Referrals don’t come from relationships. They come from relationships that are measured, maintained, managed every single day.” – Molly McGrath
Takeaways:
- Build the territory before you build the calendar. Every relationship in a law firm referral network lands in one of three lanes with its own cadence: power partners get weekly contact, development partners get monthly contact and a spot for your attorney on their platform, and community visibility covers events and speaking. The lane decides the calendar.
- Pick your top three categories for your practice area, name the six to eight people in each who know you exist but send you nothing, and tier them one through three.
- The week runs on a 10-minute Monday huddle, two to three scheduled coffees or virtual meetups, five to ten new professionals added on LinkedIn, and every new contact followed up within 24 hours.
- Two structured touch points: the Monday huddle, run like a military stand-up, and a Friday close that runs about five minutes longer. The coordinator leads both.
- When every relationship in your law firm referral network is measured, you know where to double down and where to back off.
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Links:
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- The Law Firm Admin Bootcamp ™: https://www.lawfirmadminbootcamp.com/
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