Entrepreneurial Law Firm Tips from Dan Lear
June 13, 2022
Dan Lear is Head of Marketing and Partnerships at Gravity Legal. He is also the host of the “Financially Legal Podcast”. Dan sees the problem that entrepreneurial law firms have and decided that he would launch his own podcast to help them understand how to accept and manage money. Dan joins host Molly McGrath to share his tips on how to run an entrepreneurial law firm.
Reviews of Attorneys Boost Law Firm Marketing Results
March 17, 2022
Every entrepreneur knows that before you can promote your product, you need to ensure all your T’s are crossed and your I’s are dotted. If your operation isn’t buttoned-up, presenting it to the public will do more damage than good. This is as true of law firm marketing as it is of any other field, which is why improving your firm's internal processes, developing team members, and increasing productivity is step one.
Once these aspects are locked in, step two is getting out there and getting seen. Here, reviews of attorneys play an essential role. In the present digital age, 92% of customers read reviews before making a purchase. This is as true of those looking for legal services as it is of those making impulse Amazon purchases. Over the past decade, testimonials have become a core element of digital marketing for law firms. Below we explain why.
Hiring Your Clone: Smart Move or Big Mistake?
December 21, 2021
If there were any lingering doubts about the role artificial intelligence (AI) is set to play in our futures, Facebook’s abrupt rebranding as “Meta” and subsequent promotion of the “metaverse” put them to rest. Anybody who’s been paying attention knows that AI is poised to revolutionize the world in the same way the internet did decades ago. Presumably, this means that soon you’ll be able to hire a literal clone of yourself to handle that never-shrinking backlog of undone work.
Law Firm Resolutions to Boost Success in the New Year
December 16, 2021
List-making is as much a part of the holidays as mistletoe or mandarins. People everywhere are busy making lists of gifts, lists of New Year’s resolutions, and lists of who’s been naughty and who’s been nice…so why not also make a list of all things your firm needs to do to level up in 2022? After all, the past year has not been easy on small firms, and the only way to avoid a repeat is to plan for strategic change.
Remote Law Firm Processes: Improve Productivity Today
May 3, 2021
Remote law firm processes have become mission-critical in today’s post-pandemic legal landscape. More than a year into the COVID-19 crisis, one truth has become evident: the old way of working is gone. The days of spontaneous morning coffee chats and quick in-person sync-ups are over. With law firm teams working from home across multiple locations, […]
Strategic Goal Setting for Law: Boost Productivity Today
April 21, 2021
Strategic goal setting is the key to sustainable business success, yet many law firm leaders still struggle with how to do it effectively. A goal only works if it’s specific, actionable, and aligned not only with benchmarks and performance metrics, but also with your personal well-being. When your strategic goal setting overlooks business modalities like […]