In this episode, Molly breaks down the 90-day plan for a community growth coordinator, the person who owns your referral pipeline from creation through movement, and why relationships without a system are just activity.
Molly walks through the 30-60-90 day roadmap for your community growth coordinator, the top 20 referral relationships sorted into three tiers with a contact cadence for each, the Monday huddle and Friday close that take 25 minutes a week, and the five questions to answer for every name on your list.
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Quote for the Show: “If the answers only live in somebody’s head, you have a contact list, not a pipeline.” – Molly McGrath
Takeaways:
- The 3 phases of a community growth coordinator’s first 90 days: build the tracker, create mutual value, convert to signed cases
- How to tier your top 20 referral relationships with a weekly, biweekly, or monthly contact cadence
- The 5 questions to answer for every name: who owns it, last touch, next action, when, and what it produced
- Why a next action without a date does not exist and no touch in 30 days means a dormant relationship
- What 25 minutes a week looks like: a 10-minute Monday huddle and a 15-minute Friday close with the KPI scorecard
- How referrals become forecasts, not luck, once you track pipeline value and cost per referral case instead of activity
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