Episode: 370 Community Growth Coordinator: The Missing Law Firm Role
By: Molly McGrath | August 24, 2026 | Increasing Business, Law Firm Marketing, Podcast

In this episode, Molly breaks down the three growth engines every law firm runs simultaneously (Attention, Conversion, and Relationships) and explains why the third engine, the one built on referral relationships and power partners, is almost never assigned to anyone on the team.

You’ll learn how to build a community growth coordinator role that tracks referral sources by name, runs outreach on a 30-to-90-day cadence, and moves past clients and power partners through a relationship pipeline so your law firm grows on relationship equity, not just paid acquisition, and so you finally know which column is generating your best cases.

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Quotes of the Show:
“The attorney should be in the relationship, but not responsible for operating the relationship.” – Molly McGrath

Takeaways:

  • Most firms staff Attention and Conversion. Nobody owns Relationships. That third engine — past clients, referral partners, power partners — is running right now with no owner, no KPIs, and no job.
  • Relationship equity compounds. Paid acquisition stops when the spend does. Put $5,000 into the human column and those relationships keep producing cases even after the person in the role moves on.
  • 77 attorneys. One question. 100% said the same thing: they don’t follow up. Automations are not follow-up. A community growth coordinator owns both the cadence and the call.
  • “Website” is not a referral source. Bob Jones is. At every consultation, ask what the client Googled — or who told them to call. Don’t let your intake team accept “Google” as the final word.
  • The attorney should be in the relationship. Not responsible for running it. Find, connect, follow up, nurture, and measure — that work has to happen before the attorney ever shows up for lunch. It has no name on the org chart. ‌

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