Remote Work Advantages for Law Firms in 2020
June 4, 2020
In times as disruptive as these, embracing change may feel scarier than ever. As a nation, we are weathering an unprecedented moment. First came the COVID-19 pandemic and, more recently, the riots sparked by the murder of George Floyd in Minneapolis. These events may or may not be disconnected—but one common element worth underscoring is that both events teach us that things cannot return to normal. Events playing out on streets across the U.S. make this painfully clear.
Law Firm Agility: Adapting to the New Normal
May 19, 2020
The term “new normal” has become common parlance, but I’ve yet to hear anyone explain what it means. Most of us have an idea: a world where facemasks are fashion accessories, airports are more tedious than ever, and offices are forever changed. But specifics are sorely lacking, and that is cause for frustration when you’re a business trying to adapt. How do you pivot in the face of an ever-mutating crisis?
Well, you become agile.
Estate Planning Marketing: Strategies to Win Online Clients
May 14, 2020
Rare is the person who invests in an estate plan on impulse. After all, anyone urgently in need of one is probably already too late. Instead, folks thinking about how best to protect their assets do their research. And by research we don’t mean the library; we mean Google. Your job is to meet them at the preliminary searching stage with answers before they’ve even formulated their questions. In other words, their searching needs to land them on your website—and keep them there.
Support Remote Teams in Times of Crisis
May 7, 2020
It has now been more than a month since folks nationwide have been told to stay home, and all but essential businesses have been forced to move their operations online (where possible). The initial shock has since worn off and those employers left standing are facing a new challenge: how to maintain morale and, by extension, productivity as we settle in for what is shaping up to be a long fight. Those who are to survive will need a clear plan for supporting employees in adjusting to this new normal. The following three tips make this task less daunting than it may seem.
Pandemic Leadership Strategies for Law Firm Teams
April 27, 2020
You’ve probably noticed that people are acting a little differently these days. Besides wearing face masks made of just about any conceivable household material and bumping elbows instead of shaking hands (if making contact at all), folks are also showing unexpected sides of their personality. You probably are too.
Law Firm Strategies to Thrive in a Crisis
April 14, 2020
This is uncharted territory for law firms and so many other businesses. Staying afloat in these strange seas depends as much on foresight as on creativity. If you haven’t already, get a notebook and adopt the habit of writing down every idea that crosses your mind. Don’t count on recall ability in these hectic times. You don’t want a lifeline to pass you by.