Client Hesitation: How to Turn “Let Me Think About It” Around
July 1, 2020
“Let me think about it” is the dating equivalent of “It was great to meet you! (Full stop).” Both mean you likely won’t be hearing from the person again. In dating, this means back to #swipelife; in business, where pushing the point isn’t utterly uncool, you might yet save the sale—but only if you know which questions to ask.
Pandemic-Proof Hiring Strategies for Law Firms
June 17, 2020
By this stage in the Covid-19 pandemic, nobody is expecting a return to normal. Public spaces are forever changed and the way we conduct work is transformed. While some of the restructuring we’ve endured is temporary, much is not. As employers begin to rebuild, pandemic-proofing is a central concern. Naturally, this impacts all levels of operation, including hiring. As offices have adapted, so too have their needs—and with no end to the pandemic in site, these needs will dictate the sort of talent sought by employers.
Racial Justice in the Workplace: Take Meaningful Action
June 11, 2020
The protests sparked by the tragic deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery—amongst others—provide the US an opportunity to reckon with its long history of racial oppression. Black Americans and their many allies are peacefully—yes, peacefully—demanding we awaken to the fact that racial inequality is all-too-often enforced by the very institutions purporting to protect communities from violence, namely police departments and the governments which fund them.
Remote Work Advantages for Law Firms in 2020
June 4, 2020
In times as disruptive as these, embracing change may feel scarier than ever. As a nation, we are weathering an unprecedented moment. First came the COVID-19 pandemic and, more recently, the riots sparked by the murder of George Floyd in Minneapolis. These events may or may not be disconnected—but one common element worth underscoring is that both events teach us that things cannot return to normal. Events playing out on streets across the U.S. make this painfully clear.
Law Firm Agility: Adapting to the New Normal
May 19, 2020
The term “new normal” has become common parlance, but I’ve yet to hear anyone explain what it means. Most of us have an idea: a world where facemasks are fashion accessories, airports are more tedious than ever, and offices are forever changed. But specifics are sorely lacking, and that is cause for frustration when you’re a business trying to adapt. How do you pivot in the face of an ever-mutating crisis?
Well, you become agile.
Estate Planning Marketing: Strategies to Win Online Clients
May 14, 2020
Rare is the person who invests in an estate plan on impulse. After all, anyone urgently in need of one is probably already too late. Instead, folks thinking about how best to protect their assets do their research. And by research we don’t mean the library; we mean Google. Your job is to meet them at the preliminary searching stage with answers before they’ve even formulated their questions. In other words, their searching needs to land them on your website—and keep them there.