Attorney Referral Fees Made Simple and Ethical
August 8, 2023
Learn how referral fees work, their legality, and how they impact clients and lawyers. Stay informed and make informed decisions in legal matters.
Law Firm Marketing Leads: Manage Growth Without Pausing Campaigns
August 1, 2023
Overwhelmed by marketing success? Molly advises law firms when to pause legal marketing, how to manage leads strategically, empower teams, and achieve impactful growth.
Storytelling Value Proposition: A Legal Marketing Strategy That Works
July 18, 2023
Molly McGrath is joined by Jeff Nischwitz, a former lawyer turned coach and consultant, to discuss the importance of storyizing your value proposition. He is the CEO and founder of The Nischwitz Group, a speaking, consulting and coaching company that transforms people and organizations… one story at a time! They emphasize the power of storytelling in connecting with clients and building relationships. Jeff shares an example of a lawyer who transformed her value proposition by telling client stories instead of focusing on her credentials. They also discuss the role of AI in the future of law and how lawyers can embrace it while still maintaining a human touch. The conversation highlights the need for authenticity and vulnerability in communicating your value proposition.
Attorney Referral Marketing Tips for Law Firms
July 11, 2023
Molly McGrath interviews Cassidy Lewis, the CMO at Cooper Hurley Injury Lawyers, about building an attorney referral program. Cassidy shares her expertise in attorney referral marketing and explains the importance of treating attorney referral partners as clients. She discusses the four pillars of their attorney referral program, which include building relationships, making it easy to refer cases, positioning themselves as the go-to personal injury department for other practice areas, and emphasizing their track record and numbers. Cassidy also highlights the significance of systemization and communication in their attorney referral program, as well as the value of marketing to attorneys through targeted publications and events.
Law Firm Intake Process Tips to Improve Lead Conversion
July 4, 2023
In this episode, Molly McGrath interviews Jan Rus, founder of CaseFuel and author of the book "Beyond Intake." They discuss the challenges that law firms face when it comes to intake and lead conversion. Jan shares his insights on why intake is often overlooked by attorneys and the mindset shift needed to improve the process. He emphasizes the importance of contact rate and the need to call leads within five minutes. Jan also explains the value of form fills and the potential they hold for law firms. He encourages firms to focus on quality over quantity and to continuously refine their intake processes.
Trust in Leadership: How to Build It Effectively
June 27, 2023
Molly is joined by Tara Gronhovd, the owner of Align Strategy, LLC, a coach and business consultant who helps small businesses, teams, leaders, and individuals transform by leveraging their strengths. Tara discusses the fundamentals of trust and how it is a difficult subject to get our arms around. She explains that trust starts with our own leadership and gives a definition of trust as choosing to risk making something you value vulnerable to someone else's actions. Tara draws from the book, "The Thin Book of Trust" by Charles Feltman, which is frequently quoted by Brené Brown.