Attorney Referral Marketing Tips for Law Firms
July 11, 2023
Molly McGrath interviews Cassidy Lewis, the CMO at Cooper Hurley Injury Lawyers, about building an attorney referral program. Cassidy shares her expertise in attorney referral marketing and explains the importance of treating attorney referral partners as clients. She discusses the four pillars of their attorney referral program, which include building relationships, making it easy to refer cases, positioning themselves as the go-to personal injury department for other practice areas, and emphasizing their track record and numbers. Cassidy also highlights the significance of systemization and communication in their attorney referral program, as well as the value of marketing to attorneys through targeted publications and events.
Law Firm Intake Process Tips to Improve Lead Conversion
July 4, 2023
In this episode, Molly McGrath interviews Jan Rus, founder of CaseFuel and author of the book "Beyond Intake." They discuss the challenges that law firms face when it comes to intake and lead conversion. Jan shares his insights on why intake is often overlooked by attorneys and the mindset shift needed to improve the process. He emphasizes the importance of contact rate and the need to call leads within five minutes. Jan also explains the value of form fills and the potential they hold for law firms. He encourages firms to focus on quality over quantity and to continuously refine their intake processes.
Trust in Leadership: How to Build It Effectively
June 27, 2023
Molly is joined by Tara Gronhovd, the owner of Align Strategy, LLC, a coach and business consultant who helps small businesses, teams, leaders, and individuals transform by leveraging their strengths. Tara discusses the fundamentals of trust and how it is a difficult subject to get our arms around. She explains that trust starts with our own leadership and gives a definition of trust as choosing to risk making something you value vulnerable to someone else's actions. Tara draws from the book, "The Thin Book of Trust" by Charles Feltman, which is frequently quoted by Brené Brown.
Employment Law Insights to Build a Stronger Workplace Culture
June 20, 2023
In this episode, Molly McGrath interviews Alan Crone, founder of The Crone Law Firm, PLC, a nationally recognized law firm that specializes in employment law. They cover a wide range of topics, including creating a discrimination-free workplace, handling discrimination complaints, and the impact of remote work on HR policies. Alan emphasizes the importance of having a mission and values when recruiting employees and the benefits of having a diverse team and mentorship program. They also discuss the impact of social media and the gig economy on HR policies. Additionally, they touch on the importance of communication with remote employees, managing overtime, and having a strong company culture.
Trust Funding Automation: Boost Profitability & Efficiency
June 13, 2023
In this episode, Molly talks to Tara Faquir, co-founder and COO of Trustate, about maximizing profitability and trust funding. Trustate is a software company that automates the tedious tasks of trust funding and administration, helping law firms streamline their processes and improve their efficiency. Tara explains how the software allows law firms to showcase their value and expertise, which can lead to more business and opportunities.
Law Firm Intake Automation Simplified with DecisionVault
June 6, 2023
In this episode, Molly McGrath and Wouter IJgosse, the founder of DecisionVault.com, talk about how to simplify and automate the intake process, which is a consistent headache for law firms. The conversation delves into the benefits of DecisionVault for estate planning law firms, including time savings, reduced errors, and the ability to push variables into document automation tools. Molly and Wouter discuss how clients have responded positively to the platform's ease of use and the automation possibilities it enables.