Reviews of Attorneys Boost Law Firm Marketing Results
March 17, 2022
Every entrepreneur knows that before you can promote your product, you need to ensure all your T’s are crossed and your I’s are dotted. If your operation isn’t buttoned-up, presenting it to the public will do more damage than good. This is as true of law firm marketing as it is of any other field, which is why improving your firm's internal processes, developing team members, and increasing productivity is step one.
Once these aspects are locked in, step two is getting out there and getting seen. Here, reviews of attorneys play an essential role. In the present digital age, 92% of customers read reviews before making a purchase. This is as true of those looking for legal services as it is of those making impulse Amazon purchases. Over the past decade, testimonials have become a core element of digital marketing for law firms. Below we explain why.
Law Firm Ownership Changes Every Lawyer Must Know
September 2, 2020
If you’re like so many folks out there, your first thought upon learning that non-lawyers can now own law firms was probably, Is that even legal? But you’re not like most folks out there. You’re a lawyer, and so of course you know that it’s legal. What might surprise you is that it’s also a good thing.
Estate Planning Marketing: Strategies to Win Online Clients
May 14, 2020
Rare is the person who invests in an estate plan on impulse. After all, anyone urgently in need of one is probably already too late. Instead, folks thinking about how best to protect their assets do their research. And by research we don’t mean the library; we mean Google. Your job is to meet them at the preliminary searching stage with answers before they’ve even formulated their questions. In other words, their searching needs to land them on your website—and keep them there.
Boost Business Strategy During Crisis Times
March 29, 2020
If you’d rather not hear about how to boost business during a global pandemic, we don’t blame you. File this article under “read later,” close your laptop, make a coffee, get a book, and go sit on the porch. But…come back soon. Why? Because quarantine isn’t going to last just a week, and eventually you’re going to need to start hustling again.
