Critical Thinking for Lawyers: Smarter Firm Decisions
October 18, 2022
Living in an age of information, we are finding out what we learned might be all wrong. Join in on how I had to learn that quantity doesn't beat quality.
Client Segmentation Strategy for Law Firms That Converts
September 10, 2022
This week I needed to get a tree trimmed at my house because my HOA hates actual nature. So I got a few names, one of which came HIGHLY recommended and after reaching out to them I went on their website. Nothing about tree trimming. I got some follow up from them - nothing about tree trimming.
Employee Loyalty Tips: 5 Great Work Perks That Matter
March 21, 2022
Life is not exactly peaches and cream at present. The Covid-19 pandemic is showing no signs of going away, social issues continue to sow division across the U.S., inflation is on the up and up (and up and up and up…), gas now costs more than Chanel N°5 (ok, not literally but you get the point), and the closest thing we have to a unifying cause is also the scariest war the world has seen since the 1940s. If in the midst of all this, you notice employee wellbeing in decline, you’re not imagining it. Studies show that wellness at work is hitting new lows, which is why now, more than ever, you need to be brainstorming some great work perks.
Reviews of Attorneys Boost Law Firm Marketing Results
March 17, 2022
Every entrepreneur knows that before you can promote your product, you need to ensure all your T’s are crossed and your I’s are dotted. If your operation isn’t buttoned-up, presenting it to the public will do more damage than good. This is as true of law firm marketing as it is of any other field, which is why improving your firm's internal processes, developing team members, and increasing productivity is step one.
Once these aspects are locked in, step two is getting out there and getting seen. Here, reviews of attorneys play an essential role. In the present digital age, 92% of customers read reviews before making a purchase. This is as true of those looking for legal services as it is of those making impulse Amazon purchases. Over the past decade, testimonials have become a core element of digital marketing for law firms. Below we explain why.
Law Firm Ownership Changes Every Lawyer Must Know
September 2, 2020
If you’re like so many folks out there, your first thought upon learning that non-lawyers can now own law firms was probably, Is that even legal? But you’re not like most folks out there. You’re a lawyer, and so of course you know that it’s legal. What might surprise you is that it’s also a good thing.
Estate Planning Marketing: Strategies to Win Online Clients
May 14, 2020
Rare is the person who invests in an estate plan on impulse. After all, anyone urgently in need of one is probably already too late. Instead, folks thinking about how best to protect their assets do their research. And by research we don’t mean the library; we mean Google. Your job is to meet them at the preliminary searching stage with answers before they’ve even formulated their questions. In other words, their searching needs to land them on your website—and keep them there.