Episode 373: How to Hire the Right Community Growth Coordinator using this 4-Part Framework
By: Molly McGrath | September 16, 2026 | Increasing Business, Law Firm Marketing, Podcast

Your job ad is wrong before it ever goes live. Most firms recruit for content production, then wonder why they hired someone who sits behind a screen all day measuring impressions. In this episode, Molly breaks down how to hire a community growth coordinator, the relationship operator who builds and owns your referral pipeline, and why the title you post determines who shows up.

She walks through the five-part scorecard to build before you interview, the job ad language that filters out keyboard warriors, what this role actually pays in today’s market, and the one filter question that tells you more than the entire resume.

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Quote for the Show: “Stop asking, do I like this person, and start asking, can they produce the results?” – Molly McGrath

Takeaways:

  • The 5 things to score before you interview anyone: relationship depth, outbound comfort, rejection resilience, tracking systems, and coachability
  • Why you should stop requiring solely from legal industry experience and recruit from pharma, title, mortgage, nonprofit development, and staffing instead
  • How to write a job ad that names the activity level up front (outbound calls per week, in-person meetings per month, and the share of time out of the office)
  • What this role pays and why undervaluing the seat costs you more than the salary does
  • The one filter question to put in the application: describe a professional relationship you have kept alive for 12 months with no transaction attached
  • Why the real resistance to this hire is not the money, it is what the attorney has to give up once someone else starts booking the rooms

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