Legal Marketing Strategy: Boost Results with SET IT System
May 30, 2023
In this episode, Molly McGrath is joined by Jordan Ostroff, the president of LegalEase Marketing. They dive into the concept of the Netflix of legal marketing, discussing the benefits of a subscription model for law firms. Jordan introduces the acronym SET IT, which stands for Strategize, Execute, Track, Iterate, and Test, emphasizing the importancve of quarterly strategizing. The episode emphasizes that tracking data is crucial for identifying the factors influencing revenue and client reviews. Tune in to learn more how to develop marketing strategies, maximize client acquisition and retention rates, and leverage legal marketing techniques to increase client intake and close deals.
Law Firm Lead Conversion Tips to Boost Client Intake
March 23, 2023
One of the biggest things that many companies struggle with is attracting leads and turning them into customers. So often companies will rely on marketing teams to bring in leads, but since there is no intake coordinator they can’t get them to convert. That is where today’s guest comes in! Please welcome to the show, Chris Mullins, the CEO of Intake Academy. Chris is also the author of Law Firm Conversions: Great Marketing Is Not Enough When Your Prospects Don't Convert! Chris joins the host Molly McGrath to talk about how you need more than just great marketing to get a prospect to convert.
Facebook Ads for Lawyers: A Smart Marketing Strategy That Works
December 2, 2019
Many solo attorneys and small law firms are doubtful that Facebook ads could work for them. But we have proof that they CAN work...and here's how any solo attorney or small firm can leverage this powerful digital marketing tool to increase business FAST.
Law Firm Marketing Strategies to Grow and Convert Clients
November 20, 2019
The common conversation we're having this time of year is about one thing: marketing. Lead generation, filling the calendar, and converting prospects into clients. Our phones are ringing off the hook with attorneys and entrepreneurs, all asking questions about marketing, marketing, marketing...
Appointment Setter ROI: A Simple Way to Boost Growth
November 20, 2015
In the business world, ROI—Return on Investment—is a frequent topic of discussion. Business owners always search for strategies to boost appointment setter ROI and improve profitability. If there were a way to measure every employee’s output in real time, you can bet that ROI tracks would already be part of daily operations. Some investments are […]
The Twelve Days of Christmas – marketing and planning for a powerful 2010
December 15, 2009
This blog will be dedicated to getting the most out of the twelve days of Christmas. Each day we will post a suggestion or idea for marketing, planning or otherwise preparing to end 2009 with a bang and start 2010 powerfully. Some ideas are ours. Some are being shared (with permission) by attorneys or teams […]
