Hiring better people starts with identifying those who align with your culture and values. It’s not just about filling a role—it’s about finding individuals who feel a sense of belonging, are motivated to contribute, and are truly engaged in your company’s mission. Ryan Englin, CEO and founder of Core Matters, shares how focusing on hiring better people faster can actually help you reduce the number of hires you need in the long run.

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Why Hiring Better People Means Ignoring the Resume

Ryan draws a sharp line between two types of resumes: one written by someone who hasn’t had to update it in years, and one written by a professional resume writer. According to him, you can’t trust either. Why? Because the best candidates—those who are fully employed and performing well—rarely polish resumes. They’re not actively job-hunting. Instead, they get recruited through word of mouth: “Hey, go check out this company.” These high performers aren’t marketing themselves on paper because they don’t need to.

Hiring Better People Requires Reflection

One of the most difficult, yet essential, steps for any business owner or leader is to look in the mirror and consider this truth: You might be the problem. When you say you don’t have time to train new hires, what you really mean is that you’re not ready to invest in relationships. That mindset is what prevents you from hiring better people—and from keeping them.

Hiring Better People Means Marketing to Them

Ryan encourages leaders to think of recruiting like marketing. Your job isn’t just to fill seats; it’s to attract the kind of people who will build your brand, drive performance, and create loyalty. Are you crafting messages that resonate with candidates who will enhance your firm’s credibility with clients? Are you showcasing what makes your workplace worth joining?

What You Will Learn in This Episode:

  • Why the best performers don’t have the best resumes

  • What to look for beyond the resume

  • Why wait to hire until you’re desperate is a mistake.

  • How your onboarding process reflects your culture

  • When onboarding really starts

  • How to find trustworthy, value-aligned team members


Want to build a team that boosts your credibility and drives long-term success? Start by attracting and engaging the right people. Visit our website, hiringandempowering.com, for free tools and expert insights to support your hiring journey. Dive deeper into hiring strategies on our blogs and tune into our weekly podcast episodes for more actionable advice.

Authored by Molly Hall McGrath

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