Employee Loyalty Tips: 5 Great Work Perks That Matter
March 21, 2022
Life is not exactly peaches and cream at present. The Covid-19 pandemic is showing no signs of going away, social issues continue to sow division across the U.S., inflation is on the up and up (and up and up and up…), gas now costs more than Chanel N°5 (ok, not literally but you get the point), and the closest thing we have to a unifying cause is also the scariest war the world has seen since the 1940s. If in the midst of all this, you notice employee wellbeing in decline, you’re not imagining it. Studies show that wellness at work is hitting new lows, which is why now, more than ever, you need to be brainstorming some great work perks.
Reviews of Attorneys Boost Law Firm Marketing Results
March 17, 2022
Every entrepreneur knows that before you can promote your product, you need to ensure all your T’s are crossed and your I’s are dotted. If your operation isn’t buttoned-up, presenting it to the public will do more damage than good. This is as true of law firm marketing as it is of any other field, which is why improving your firm's internal processes, developing team members, and increasing productivity is step one.
Once these aspects are locked in, step two is getting out there and getting seen. Here, reviews of attorneys play an essential role. In the present digital age, 92% of customers read reviews before making a purchase. This is as true of those looking for legal services as it is of those making impulse Amazon purchases. Over the past decade, testimonials have become a core element of digital marketing for law firms. Below we explain why.
Legal Staffing Trends: How Small Firms Can Lead the Market
February 2, 2022
Where innovation is concerned, it’s rarely large, unwieldy institutions that lead the charge. In tech, for instance, start-ups drive new ideas while behemoths in the field rely on vast cash reserves to buy out innovation when it grows hot. Think Amazon snapping up Zappos in 2009, or Facebook purchasing Instagram in 2012. In the world of media, the same is true. Condé Nast bought Reddit in 2006. Axel Spring snagged Politico last year. In law, however, this doesn’t happen…and small firms ultimately pay the price. Nowhere is this more evident than where legal staffing is concerned.
Hiring Your Clone: Smart Move or Big Mistake?
December 21, 2021
If there were any lingering doubts about the role artificial intelligence (AI) is set to play in our futures, Facebook’s abrupt rebranding as “Meta” and subsequent promotion of the “metaverse” put them to rest. Anybody who’s been paying attention knows that AI is poised to revolutionize the world in the same way the internet did decades ago. Presumably, this means that soon you’ll be able to hire a literal clone of yourself to handle that never-shrinking backlog of undone work.
Law Firm Resolutions to Boost Success in the New Year
December 16, 2021
List-making is as much a part of the holidays as mistletoe or mandarins. People everywhere are busy making lists of gifts, lists of New Year’s resolutions, and lists of who’s been naughty and who’s been nice…so why not also make a list of all things your firm needs to do to level up in 2022? After all, the past year has not been easy on small firms, and the only way to avoid a repeat is to plan for strategic change.
Work-Life Balance Tips for Legal Professionals Today
December 9, 2021
If you’re a parent and have ever hosted a sleepover, you’re familiar with the childish competition to see who can stay up the latest. And if you were ever a teenager, you know about the myriad of dumb challenges teenagers use to size each other up. As adults, you’d think we’d have grown out of such juvenile behavior, and yet the number of professionals who measure their worth—and that of others—based on how busy they are says otherwise. But here’s the thing: being “too busy” is neither respectable, nor healthy. Work life balance, on the other hand, is both—and top talent knows this.