Book marketing is one of the most powerful tools a legal professional can use to position themselves as an expert, build lasting credibility, and streamline client intake. In this episode, we speak with attorney Tom Spiggle, founder of the Spiggle Law Firm, which serves clients across Virginia, Washington, D.C., Maryland, Tennessee, and North Carolina.
Tom takes us behind the scenes of his publishing journey and reveals how his book, You’re Pregnant, You’re Fired!, became a strategic marketing asset. Eight years after its release, it continues to educate, inspire, and bring qualified clients through the door.
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Why Book Marketing Is a Smart Investment
Publishing a book doesn’t just add a line to your resume—it can transform the way your firm operates. Tom used book marketing to position himself as a trusted voice for families experiencing pregnancy and caregiver discrimination in the workplace. Instead of cold leads or vague inquiries, his book helped draw in highly qualified clients who already understood his approach and values.
Better still, you don’t need to spend tens of thousands of dollars to get this kind of return. With the right strategy, your book can deliver high-impact visibility with minimal ongoing effort.
How a Book Improves Your Client Intake Process
Tom’s book did more than raise awareness; it actually changed the way his firm handled client intake. By handing potential clients a copy of his book—or referring them to it during outreach—his team could answer FAQs, explain core legal processes, and build trust before the first meeting.
This tactic pre-qualifies leads by educating them and ensuring they are aligned with your mission. It saves time for both parties and speeds up the intake funnel. When readers walk through the door, they are more confident, informed, and ready to move forward.
Book Marketing That Lasts for Years
The real power of book marketing is longevity. Unlike ads that disappear or social media posts that fade within hours, a well-crafted book stays relevant for years. Tom’s book has continued to generate new business almost a decade later. The secret? He focused on a pressing, underserved issue and delivered genuine, actionable insights.
A strategic book isn’t about hype—it’s about creating a resource that meets a deep need. Done well, it will continue to work for you long after the writing is done.
How to Avoid Burnout and Finish What You Start
Tom also shares the emotional side of the journey—how hard it can be to write a book while running a business. Writer’s block, self-doubt, and overwhelm are all common, but he urges attorneys to stay focused on their “why.” Remind yourself of the people your book will help. Structure your time realistically. Seek support.
The reward is worth it: influence, brand authority, and clients who already trust your expertise before they’ve even spoken to you.
Looking to grow your firm’s reach and impact through content? Explore our free tools and resources at hiringandempowering.com for proven marketing and leadership strategies. Learn more about long-term visibility through thought leadership on our blogs, and don’t miss one of our weekly podcasts for expert insights and interviews.
Written by Molly Hall McGrath