Why Nostalgia Traps Us: Breaking the Cycle of Past Decisions
December 17, 2013
Why nostalgia traps us can be a tricky question to answer. We often remember past experiences with fondness, only to find the reality disappoints. Have you ever craved an Egg McMuffin, bought one, and remembered you don’t like it? It’s a shared experience: we crave something based on how we remember it rather than how […]
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